Yeah Lee Ching is our Executive Director. She was appointed to the Board of our Company on 12 April 2013, and is responsible for overseeing merchandising and gold trading as well as corporate communications of our Group.
Yeah Lee Ching has 20 years of combined experience in the diamond jewellery, gemstones and pawnbroking industries, having been the General Manager of Golden Success Jewellery Pte Ltd, and later the Marketing and Communications Manager for the Asia Pacific region with Signity Management Pte Ltd, a subsidiary of Swarovski Group. Yeah Lee Ching first joined our Group as Marketing Manager in 2004.
Yeah Lee Ching graduated as a Gemologist from the Gemological Institute of America in 1995. She was conferred with a Master of Business Administration degree from the National University of Singapore in 1999. She is currently the Treasurer of the Enterprise 50 Association, the Secretary of the Singapore Pawnbrokers Association, and an Executive Committee member of the Moneylenders Association of Singapore.