Board of Directors

Mr Phua Tin How | Non-Executive Chairman and Independent Director

Phua Tin How is our Non-Executive Chairman and Independent Director. He was appointed to the Board of our Company on 27 September 2013. He chairs the Remuneration Committee and is a member of our Audit Committee and Nominating Committee.

Phua Tin How held several senior appointments in the public service prior to 1994, the last being the Principal Private Secretary to the Deputy Prime Minister.Later, he was Principal Private Secretary to the President of Singapore. From 1994 to 2003, Phua Tin How was concurrently the Group President of DelGro Corporation Ltd and President and CEO of SBS Transit Ltd. Phua Tin How had also served on the boards of several other companies listed on the Mainboard of SGX-ST, and is currently an independent director of YHI International Ltd.

Phua Tin How holds a Master in Business Administration degree from INSEAD, France, and a Bachelor of Science (Hons) degree from the University of Singapore.

Yeah Hiang Nam, PBM | Managing Director and CEO

Yeah Hiang Nam is our Managing Director and CEO. He was appointed to the Board of our Company on 7 August 2003, and is responsible for the overall strategic, management, and business development of our Group.

Yeah Hiang Nam has more than 45 years of experience dealing with gold and jewellery, and more than 25 years in the pawnbroking industry. He has been instrumental in the development and growth of our Group and our various business segments.

Yeah Hiang Nam is a recipient of the Top Entrepreneur award in the Entrepreneur of the Year Awards 2010 from the Rotary-ASME. In 2016, he was also conferred with the Public Service Medal (PBM) by the President of the Republic of Singapore.

Yeah Lee Ching | Executive Director

Yeah Lee Ching is our Executive Director. She was appointed to the Board of our Company on 12 April 2013, and is responsible for overseeing merchandising and gold trading as well as corporate communications of our Group.

Yeah Lee Ching has 20 years of combined experience in the diamond jewellery, gemstones and pawnbroking industries, having been the General Manager of Golden Success Jewellery Pte Ltd, and later the Marketing and Communications Manager for the Asia Pacific region with Signity Management Pte Ltd, a subsidiary of Swarovski Group. Yeah Lee Ching first joined our Group as Marketing Manager in 2004.

Yeah Lee Ching graduated as a Gemologist from the Gemological Institute of America in 1995. She was conferred with a Master of Business Administration degree from the National University of Singapore in 1999. She is currently the Treasurer of the Enterprise 50 Association, the Secretary of the Singapore Pawnbrokers Association, and an Executive Committee member of the Moneylenders Association of Singapore.

Yeah Chia Kai | Executive Director

Yeah Chia Kai is our Executive Director. He was appointed to the Board of our Company on 27 September 2013. He is responsible for overseeing the operations of the pawnbroking and retail businesses.

Yeah Chia Kai joined our Company as an Operations Executive in 2004. He founded Mischief Studios Pte Ltd, a software development company, and served as its Executive Producer in 2006, before reassuming the role of Operations Manager of our Group in 2007.

Yeah Chia Kai graduated from Curtin University of Technology with a Bachelor of Commerce – Marketing degree, and was later conferred with the Master of Business Administration degrees from both Columbia University and London Business School. He also holds a Certified Diamond Grader Diploma from the HR Antwerp, and a Foundation Certificate in Gemology from the Gemological Association of Great Britain.

Lim Tong Lee | Independent Director

Lim Tong Lee is an Independent Director. He was appointed to the Board of our Company on 27 September 2013. He chairs the Audit Committee, and is a member of our Nominating Committee and Remuneration Committee.

Lim Tong Lee started his career in Ernst & Young LLP, Kuala Lumpur in 1990, before joining AmInvestment Bank Berhad from 1995 to 2007. From 2007 to 2012 and presently, Lim Tong Lee is the Head of Corporate Finance of KGI Fraser Securities Pte Ltd (formerly known as AmFraser Securities Pte Ltd). In 2013, Lim Tong Lee was the Chief Investment Officer of AmWater Investments Management Pte Ltd. From 2014 to 2015, he was the Senior Vice President of Venstar Capital Management Pte Ltd.

Lim Tong Lee is a Fellow Chartered and Certified Accountant of the United Kingdom Association of Chartered and Certified Accountants, a Certified Public Accountant of the Malaysian Institute of Certified Public Accountants, and a Chartered Accountant of the Malaysian Institute of Accountants.